The following is BS from the Arthaus brochure:
LIVING. AND SO MUCH MORE
A development philosophy
Union is an alliance of six of london’s foremost property developers with unrivalled experience and expertise in delivering outstanding residential developments. We believe in delivering more than expected, specialising in distinctive apartments in urban london locations that offer added value with unique features and services to enrich quality of life and enhance an urban lifestyle.
We work with the most progressive architects and designers in the industry; creative people who understand how to add value, delivering beautiful spaces using the highest quality materials, allied with clever functionality.
Our projects are carefully chosen in emerging and convenient locations where the london lifestyle can be enjoyed fully. We appreciate that our buyers are looking for a stylish home in a location that makes the most of their lifestyle. they also need to know that they are making a wise investment. It is important to us that the people who live in our apartments enjoy their home and feel a sense of pleasure and pride when they walk through the door. From this we have created our own unique philosophy. the ‘expect more’ philosophy is all encompassing. Every development is designed with this ethos in mind and always offers something more that will add to the pleasure of living there.
We think of ourselves as ‘minds’ and the apartments as ‘matter’ and use the phrase ‘mind + matter’ to signal our company values and intentions. We draw a sharp distinction between ‘life’ and ‘living’ – between simple existence and the celebration of a lifestyle.
If we do not deliver beyond expectation, beyond comparison, we will not be true to our ambitions nor to your aspirations.
They deserve credit I suppose, for managing to condense so much of what is shit about life into one short blast of villainy.