Post-internet musical career plan I - Dirty Projectors

Step 1 - Evaporate your trust fund making slightly experimental indie records until you have cultivated a sufficiently 'high-value' pop brand...
Step 2 - Make a Mariah Carey record.
Step 3 - Done.

I mean, it's all incredibly cynical (just listen to those strings!), and I'm sure that in six months we'll all have cottoned on to the fact that the album is just basically ELO, but bloody hell, isn't it well put together...